Pioneer Program Description
This Master’s Degree is aimed at graduates, without a business or management background in their first degree, who wish to gain a broad-based business qualification to enhance their future career prospects. It is also aimed at those looking to develop business management knowledge and skills to enable them to change or further their careers.
Program graduates will typically be able to demonstrate a critical appreciation of a range of core and specialist theories, concepts, and applications evident within contemporary business environments. The program allows appreciation of business management within dynamic, international contexts; application of theoretical solutions to business problems to inform effective practice; engagement in business-relevant decision-making, leadership, and team working.
Duration of Study
1 or 2 Years
Course Mode
Full-time / Part-time
Course Location
Putrajaya
Intakes
Career Opportunities
The main graduate destinations are business management for industry, commerce, and higher education. The program is focused on delivering graduates with the knowledge and skills appropriate to contemporary, international business environments and positions, with particular relevance to marketing. It is also expected that some graduates will find employment within other business or governmental specialisms.
Semester 1 [September – December]
- International Business Context
- Competitive Strategy
- Marketing
- Choose 1 from optional courses
Semester 2 [January – April]
- Business Economics
- Research Philosophy and Practice
- International Marketing
- Choose 1 from optional courses
Optional courses available include:
- Leadership, Financial Analysis,
- Quality Management,
- Engineering and Project Management.
The MSc dissertation is undertaken between May-August.
International Business Context
Semester 1 (mandatory)
Explores the nature of a firm’s response to the challenges of internationalization by examining the strategic basis, method, and direction of international strategies. Examines both multi- and micro-nationals and utilizes conventional strategic tools to study international strategies.
Competitive Strategy
Semester 1 (mandatory)
Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.
Marketing
Semester 1 (mandatory)
Looking at the role of marketing and its application in an international business context highlights the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.
Business Economics
Semester 2 (mandatory)
Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.
Research Philosophy and Practice
Semester 2 (mandatory)
Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.
International Marketing
Semester 2 (mandatory)
This course develops a deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalization and international structures on marketing strategies and also exploring the growing ethical dimensions of marketing approaches.
*Information correct at time of publication and may be subject to change
Entry Requirement
ACADEMIC REQUIREMENTS
A relevant first or second class Honours degree, or degree qualification, or equivalent qualification recognized by the Malaysian Government, acceptable to the University.
ENGLISH LANGUAGE REQUIREMENTS
If English is not your first language, then evidence of proficiency equivalent to IELTS 6.5 is required.
If you do not have IELTS 6.5, we offer a Pre-Sessional English Programme (PSEP) prior to commencing your studies.
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