The Diploma in Marketing programme aims to provide students with an in-depth knowledge, skills and values of a range of business disciplines, for an exciting career in the ever-changing world of marketing. Marketing is one of the most exciting, creative and important aspects of any business practice. Students will develop latest skills, learn key concepts of marketing and gain knowledge of the latest marketing trends, both locally and from across the world. Upon completion of the programme, students will have acquired the skills to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns.
Programme Structure
| SUBJECT | SUBJECT CODE |
| 1 | Introduction to Business | BBIZ 1173 |
| Accounting 1 & 2 | BACC 1113 & BACC 1213 |
| Business English 1 & 2 | BENG 1123 & BENG 1223 |
| Microeconomics | BECO 1133 |
| Macroeconomics | BECO 1233 |
| Business Mathematics | BMTH 1143 |
| Information Technology | MPU 2223 |
| Business Statistics | BSTS 1243 |
| Introduction to Finance | BFIN 1323 |
| Principles of Marketing | BMKT 1313 |
| 2 | Business & Company Law | BLAW 2413 |
| Business Communication | BCOM 2423 |
| Fundamentals of Entrepreneurship | BENT 2443 |
| Fundamentals of Management | BMGT 1253 |
| Introduction to E-Commerce | BIEC 2533 |
| Retail Management | DMKT 2513 |
| Business Research Methods | DMKT 2523 |
| Customer Relations | DMKT 2533 |
| International Marketing | DMKT 2543 |
| Service Marketing | DMKT 2553 |
| Ethical Issues in Marketing | DMKT 2613 |
| Consumer Behaviour | DMKT 2623 |
| Advertising and Sales Promotion | DMKT 2633 |
| 3 | Industrial Training (4 Months) | BITN 2618 |
GENERAL COURSES
| SUBJECT | SUBJECT CODE |
| Co-curricular Project | |
| Creative and Critical Thinking | |
| Time Management | |
LOCAL STUDENTS
| SUBJECT | SUBJECT CODE |
| Pengajian Malaysia 2 | MPU 2163 |
INTERNATIONAL STUDENTS
| SUBJECT | SUBJECT CODE |
| Bahasa Melayu Komunikasi 1 | MPU 2133 |
Entry Requirement
| ACADEMIC QUALIFICATION | REQUIREMENTS |
| SPM | Pass with min. credit in three (3) subjects |
| UEC | Pass with min. grade B in three (3) subjects |
| 0-LEVEL | Pass with min. grade C in three (3) subjects |
| SKM | Pass with level three (3) subjects in related field and pass SPM with min. one (1) credit in any subjects |
| Certificate | Pass any relevant Certificate Programme (Level 3, MQF) |
| STPM | Pass with min. grade C in (CGPA 2.0) |
| Others | Recognized Malaysian qualifications or their equivalent |
Career Prospects
- Marketing Researcher
- Advertising Executive
- Advertising Account Planner
- Digital Marketing Executive
- Sales Executive
- Creative Executive
- Social Media Executive
- Purchasing Development Executive
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