About Programme 

The Diploma in Communication (DCOMM) programme is designed to develop skills and knowledge of students poised to enter the high demand advertising, corporate communication, public relations, marketing and broadcasting industry.

DCOMM graduates can choose to progress into the following:

• BA (Hons) in Communication, Sunway University
• BA (Hons) in Advertising and Branding
• and other related degree programmes.

Programme Highlight

The DCOMM programme provides the knowledge and the contemporary skills for a global career in communication.  With digital communication and media growing at a rapid pace, graduates of this programme will be equipped with the necessary skills, creative and innovative ideas, attitude and aptitude to excel in this fast-paced, high demand industry.

The Interdisciplinary modules in this programme provide global and cultural awareness, entrepreneurial literacy and community service literacy.

Through practical instructional and teaching methods, unique assessment strategies and conducive learning environment of the programme, students will be attained life-long learning and innovative skills.  While exposure to the various information, media and technology modules, students will develop collaborative and communicative skills.

Students practical experience and networking opportunities will be gained through internships and professional placement.

Intakes

January / April / August

Duration

2 years

Assessment & Examinations

The major objective of the assessment and examination procedures is to improve student learning and measure their comprehension.

Final grades reflect:

– 50% Coursework

– 50% Final Examination

Entry Requirements

SPM / O-Level:

Pass with minimum 3 credits including English

UEC:

Pass with a minimum of 3 subjects of Grade B including English

Other Qualifications:

Any other equivalent qualifications accredited by MQA

English Language Requirement

For International Students only

IELTS- Minimum Band 5.5

Career Prospect

A career in communications can spread over a wide range of fields including business, human resources, marketing, public relations, corporate communication, broadcasting, advertising and branding.  An abundance of career opportunities is also present in the fields of digital and new media.

Graduates of the Diploma in Communication should be able to communicate information effectively and efficiently to diverse audiences using a multitude of communication platforms and medium available.  Graduates of this programme will be able present information about their products, services, ideas and concepts in the best possible way to their consumers, clients or audiences.

Careers in communications include:

• Media Planners
• Brand & Corporate Communication Strategist
• Web & Social Media
• Advertising, Promotion & Marketing
• Public Relations
• Copywriter
• Editors & Writers
• Customer Relations Manager
• Journalist, Bloggers and Vloggers

Programme Structure

YEAR 1

• Introduction to Mass Communication
• Communication Psychology
• English for Academic Purposes
• Graphic Communication
• Interpersonal Communication
• Principles of Corporate Communication
• Principles of Journalism
• Communication Theory and Practice
• Introduction to Information Technology
• Principles of Public Relations Media, Culture and Society
• Video Production Modern Electronic Media

YEAR 2

• Writing for Mass Media
• Intercultural Communication
• Communication Law & Ethics
• Publication & Production Design
• Basic Photography
• Introduction to Film Studies
• Organisation Communication
• Media Planning & Management
• Integrated Marketing Communication
• Persuasive Communication
• Advertising & Promotion Internship

MOHE General Studies

Malaysian and International students are required to pass the MOHE General Studies subjects

For international students:

• Malay Language for Communication 2
• Creativity & Innovative Thinking Skills
• Moral Education / Islam Education
• Community Service

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