The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.

Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.

• Entry Requirements

• • • • Pass in SPM /O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
    • • Pass in STPM or its equivalent with a minimum of Grade C (GP2.00) in one (1) subjects AND a minimum of Grade C in English at SPM Level or its equivalent; OR
    • • Pass in STAM with a minimum Grade of Maqbul (Pass) AND a minimum of Grade C in English at SPM Level or its equivalent; OR
    • • Pass in UEC with a minimum of Grade B in at least three (3) subjects and a Pass in English; OR
    • • Pass SKM Level 3 or any qualifications equivalent to Certificate (Level 3, MQF) in a related field AND Pass SPM with a Credit in English.

• Programme Structure

• Year 1

• • • • Fundamentals of Communication Theories
        Digital Media and Culture
        Introduction to Stakeholder Management
        English
        Fundamentals of Intercultural Communication
        Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1 (U1)
        Consumer in Digital Age
        Media Law and Ethics
        Media and Broadcasting
        Public Relations
        Essential Academic English
        Basic Academic Writing / Grooming and Professional Etiquette(U2)
        Visual Communication
        Advertising in New Media
        Elective

• Year 2

• • • • Strategic Communication and Digital Media
        Viral Marketing Communication
        Digital Journalism
        Media Publishing and Design
        Social Media Strategy
        Elective
        Family and Society in Malaysia / Introduction to Cultural Practices in Malaysia(U3)
        Digital Content Creation and Storytelling
        Business Communication in the Digital Age
        Corporate Event Planning
        Digital Entrepreneurial Communication
        Elective
        Personal Social Responsibility (U4)
        Internship

• Elective Subjects

• • • Persuasive Presentation
      Computer Technology in New Media
      Drama and Performance
      Media and Entertainment Management
      Personal Branding
      Media Production
      Copywriting
      All MPU Subjects

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