Bachelor of Marketing (Hons.)
The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT. The three-year programme will […]
Bachelor of Financial Engineering (Hons.)
The three-and-a-half-year programme equips students with the knowledge blend in IT, mathematics and finance as well as financial modelling skills crucial for the financial technology (FINTECH) industry. The programme will provide students with financial acumen and thorough understanding of strategic technology in business finance. Students will delve into fundamental financial subjects such as Principles […]
Bachelor of Digital Enterprise Management (Hons.)
This new innovative Bachelor of Digital Enterprise Management (Hons.) programme combines both management and IT courses in order to equip students with high-demand expertise needed for the future labour markets and business needs. We prepare students to succeed for the future that will be increasingly technology-driven with critical knowledge and skills such as enterprise resource […]
Bachelor of Multimedia (Hons.) Advertising Design
Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for […]
Foundation in Creative Multimedia
The role of this one-year Foundation Programme (Pre-University/Alpha) is to provide suitable ground and basic skills in analogue (sketching, drawing, painting) and digital, basic computer graphics application and media production technique. Design Theories and application of Critical Thinking methods occur throughout the three trimesters in all of the subjects, including Design, Drawing, Photography, Computer Graphics, […]
Diploma in Information Technology
The programme provides students with computing knowledge in planning, implementation, configuration and maintenance of an organisation’s computing infrastructure. Students will be exposed to various programming languages and web technologies with which they would be able to configure, integrate and deploy systems as well as provide technical support within an organisation. The curriculum covers areas such […]
Foundation in Information Technology
In an ever-changing, technologically dependent world, this one-year Foundation in Information Technology programme seeks to generate students who are well-equipped with computer abilities as well as mathematical and physics skills in an ever-changing, technologically dependent environment. The Foundation in Information Technology curriculum is taught through engaging lectures and hands-on labs that help students gain information […]
PHD IN TECHNOLOGY
ADMISSION REQUIREMENTS MINIMUM ENTRY REQUIREMENT • A Masters degree in a related field accepted by the APU Senate • Other qualifications equivalent to a Masters degree that are accepted by the APU Senate Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). […]
PHD IN FINANCE
ADMISSION REQUIREMENTS MINIMUM ENTRY REQUIREMENT • A Masters degree in a related field accepted by the APU Senate • Other qualifications equivalent to a Masters degree that are accepted by the APU Senate Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). […]
DOCTOR OF PHILOSOPHY IN MANAGEMENT
ADMISSION REQUIREMENTS MINIMUM ENTRY REQUIREMENT • A Masters degree in a related field accepted by the APU Senate • Other qualifications equivalent to a Masters degree that are accepted by the APU Senate Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). […]
