Graduates of this programme will acquire the fundamental knowledge, skills and techniques of organisational management, as well as core knowledge in the application of multimedia and ICT for strategic purposes in managing various business organisations. The three year programme will nurture students with leadership values with an understanding of the fundamentals of operation and strategic […]

The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT. The three-year programme will […]

  The three-and-a-half-year programme equips students with the knowledge blend in IT, mathematics and finance as well as financial modelling skills crucial for the financial technology (FINTECH) industry. The programme will provide students with financial acumen and thorough understanding of strategic technology in business finance. Students will delve into fundamental financial subjects such as Principles […]

This new innovative Bachelor of Digital Enterprise Management (Hons.) programme combines both management and IT courses in order to equip students with high-demand expertise needed for the future labour markets and business needs. We prepare students to succeed for the future that will be increasingly technology-driven with critical knowledge and skills such as enterprise resource […]