Bachelor of Finance (Hons.)
Finance professionals help organisations find and manage the resources needed to grow, make investments and acquisitions, plan for the future, and manage existing assets. This three-year programme is taught by lecturers with industry experience and professional qualifications e.g. CFA. Teaching is further enhanced with case studies and the active use of finance-related software and database […]
Bachelor of Business Management (Hons.)
Graduates of this programme will acquire the fundamental knowledge, skills and techniques of organisational management, as well as core knowledge in the application of multimedia and ICT for strategic purposes in managing various business organisations. The three year programme will nurture students with leadership values with an understanding of the fundamentals of operation and strategic […]
Bachelor of Marketing (Hons.)
The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT. The three-year programme will […]
Bachelor of Financial Engineering (Hons.)
The three-and-a-half-year programme equips students with the knowledge blend in IT, mathematics and finance as well as financial modelling skills crucial for the financial technology (FINTECH) industry. The programme will provide students with financial acumen and thorough understanding of strategic technology in business finance. Students will delve into fundamental financial subjects such as Principles […]
Bachelor of Digital Enterprise Management (Hons.)
This new innovative Bachelor of Digital Enterprise Management (Hons.) programme combines both management and IT courses in order to equip students with high-demand expertise needed for the future labour markets and business needs. We prepare students to succeed for the future that will be increasingly technology-driven with critical knowledge and skills such as enterprise resource […]
Bachelor of Multimedia (Hons.) Advertising Design
Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for […]
Bachelor of Digital Enterprise Management (Hons.)
The innovative Bachelor of Digital Enterprise Management (Hons.) programme combines both management and IT courses in order to equip students with high-demand expertise needed for the future labour markets and business needs. They prepare students to succeed for the future that will be increasingly technology-driven with critical knowledge and skills such as enterprise resource planning […]
Bachelor of Computer Science (Hons.)
This three-year programme equips students with fundamental computing knowledge and the latest technology. In year 1, all students learn common subjects before specialising in one of the following areas – Software Engineering, Game Development, Data Science or Cybersecurity – in the second year. Each designed specialisation prepares students with specific skills. Students will also complete […]
Bachelor of Information Technology (Hons.) Information Systems
In this information-driven 21st century, computerized information systems are playing key roles to the success of organizations. Hence, there is an increasing demand for information systems graduates that are capable to design, develop and implement effective digital solutions to meet the needs for information and decision support of organizations. This three-year programme prepares students […]
BACHELOR OF ENGINEERING IN ELECTRICAL & ELECTRONIC ENGINEERING
APU-DMU DUAL DEGREE PROGRAMME Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK. Duration: 4 Years (8 […]
