About The Programme

The BA [Hons] in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across mediums, media and settings.

On successful completion of the programme, the graduates will be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Intakes

January, March & August

Duration

3 Years (full-time)

Career Prospects

• Creative director
• Art director
• Brand manager
• Advertising account executive
• Copywriter
• Social media manager
• Creative production manager
• Account planner
• Media planner
• Web media advertising specialist
• Editors
• Strategists

Programme Structure

Year 1

• Principles of Advertising
• Creative Thinking
• Designing with Type
• Graphic Communication
• English for Academic and Professional Communication
• Conceptual Art Direction
• Media, Culture & Society
• Communication Theory and Practice
• Digital Photography
• Cultural Literacy

Year 2 and Year 3

• Strategic Advertising Campaign
• Creative Copywriting
• Global Branding & Identity
• Media Planning
• Digital Media Literacy
• Law & Ethics in Communication
• Advanced Graphic Communication
• Research Methodology in Advertising
• Integrated Marketing Communication
• Advertising Design & Production
• Entrepreneurship in the Arts
• Research Project in Advertising
• Final Year Project
• Industrial Training
• English Communication Skills

Discipline Electives (Choose 2)

• Basic Narrative Analysis
• Celebrity Culture
• Corporate Identity Design
• Design Thinking & Practice
• Introduction to Packaging

Free Electives (Choose 3)

• Advertising Through The Ages
• Global Media and Culture
• Understanding Social Media

Additional MOHE compulsory General Studies subjects

for International Student

• Malay Language for Communication 2
• Malaysian Studies 3
• Community Service
• Sustainable Creativity

Entry Requirement

STPM

Average C or CGPA 2.0 (Minimum 2 principals)

A-Level

Minimum 8 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0

Specific Requirements

Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

The International Preparatory Programme (IPP) is an intensive six-month preparatory programme. International students or candidates from certain countries that want to take Sunway University’s certain degree programmes (for eg programmes in partnership with Lancaster University), they will need to take and pass our online six-month International Preparatory Programme (IPP) to be eligible to enrol on a Sunway degree programme that also leads to a degree certificate awarded by Sunway’s partner institution.

Students are required to pass all the subjects with C and above to qualify for this.

English Language Requirements

IELTS or equivalent  6.0

Note: Any other qualifications will be considered on a case-by-case basis.

*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

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