Program Description

This program offers students insights into topics such as public relations, organizational communication, and media. Theories of visual, oral, and written communication will also be studied. Students will also be trained to incorporate visual, written, and oral communication to produce effective marketing campaigns, political platforms, or community relations events. Upon the completion of the program, students will be equipped with the knowledge to become skillful negotiators, learn to resolve disputes, and manage diverse issues. Additionally, students will learn theories of interpersonal, multicultural, and organizational communication.

---

Duration of Study

4 Years

 

Course Mode

Full-time

 

Course Location

Subang Jaya, Kuala Lumpur

 

Intakes

 

---

Career Prospect

Our graduates will use their skills in communication and their understanding of human behavior to embark on careers in organizational communication, public speaking, advertising, journalism, sales, marketing, and other careers that influence our society every day.

---

Subjects Offered

 

Year 1

Composition and Modern English I
Composition and Modern English II
World Literature Before 1660
World Literature After 1660
Visual Arts
Community Service
Pre-Calculus Algebra
Principles of Biology
Principles of Biology with Lab
General Chemistry
General Chemistry I with Lab
World History from 1500 (International students)
Ethnic Relations (Local and International students)
Bahasa Melayu Komunikasi 2 (International students)
Islamic Asian Civilizations (Local students)
Computer Concepts and Applications
General Psychology
Interviewing & Information

Year 2

Technology in Journalism
Introduction to Public Relations
University Orientation
Interpersonal Communication
Conflict Management
International / Intercultural Communication
Group Discussion & Leadership
Communication Research
Propaganda & Persuasion
Rhetorical & Communication Theory
Advanced Technologies in Journalism
Communication Seminar

 

Year 3

Public Speaking Skills / Bahasa Kebangsaan A*
Personal Health Management

 

Select modules according to the minor:

Minor: Psychology

Orientation to Psychology
Developmental Psychology
Social Psychology
Theories of Learning
Theories of Personality
Industrial / Organisational Psychology

Minor: Promotion

Principles of Accounting I
Principles of Microeconomics
Legal Environment of Business
Principles of Marketing
Advertising
Personal Selling

Year 4

Voice and Diction
Organizational Communication
Multimedia Law
Special Topics in Journalism
Guided Independent Research
Internship
Experience

 

---

Entry Requirement

 

ACADEMIC REQUIREMENTS

Additional Requirements

Credits in Maths and Science at SPM / O-Level or equivalent

 

[button href=”https://edu.pioneer4ss.com/wp-content/uploads/2022/07/SEGI-fee-.pdf” title=”” target=”self” shape=”solidify” size=”x3″ txcolor=”#ffffff” color=”#e84533″ fullwidth=”false”]Tuition fees[/button]