Bachelor of Media and Communication (3+0) – INTI

In collaboration with SWINBURNE UNIVERSITY OF TECHNOLOGY, AUSTRALIA

 

A major in Social Media and Advertising is combined with a minor in Digital Marketing in this curriculum. Students who major in Social Media and Advertising have a thorough awareness of social media platforms as well as the ability to analyse new and emerging media technologies and push their adoption and innovation across industries.

 

Entry Requirements

Entry Level	Entry Requirements Required by Partner University / School
American Degree Transfer Program	Completion of two years (minimum 60 credits) with a minimum average of 60%
INTI Diploma	Completion of Diploma with an average of 60% or completion of Diploma in Mass Communication. (English requirements: Study must be completed not more than two years prior to commencing study at Swinburne)
Diploma	Average of 60% (CGPA 2.40). Having completed a minimum 2 years of Diploma with English as a medium of instruction. (English requirements: Study must be completed not more than two years prior to commencing study at Swinburne)
INTI Foundation	Average of 60% (CGPA 2.40). (Average 60% in English units. Study must be completed not more than two years prior to commencing study at Swinburne)
Foundation	Average of 65%. (Average of 70% in English units. Study must be completed not more than two years prior to commencing study at Swinburne)
STPM	Minimum CGPA 2.50. SPM 1119 with a minimum grade C, MUET – Band 4; and other recognised English programmes
Unified Examination Certificate (UEC)	Average of best 5 subjects. Minimum 65%. Use the median score of each grade to calculate the average of 5 academic subjects. SPM 1119 with a minimum grade C, MUET – Band 4; and other recognised English programmes (Grades for UEC: A1: 100 – 85; A2: 84 – 80; B3: 79 – 75; B4: 74 – 70; B5: 69 – 65; B6: 64 – 60; C7: 57 – 55; C8: 54 – 50; F9: 49 – 0)
Cambridge A Levels (A Levels incorporating Cambridge, GCE, Malaysia, Singapore & UK)	Minimum value of 8 must be achieved in 3 subjects at A Levels. (Minimum grade C in IGCSE English plus completion of A Level – study must be completed not more than two years prior to commencing study at Swinburne) (Grades for A Levels: A=5, B=4, C=3, D=2, E=1)
Australian Senior High School Certificate (e.g. South Australia Certificate of Education or VCE)	Minimum Australian Tertiary Admission Rank (ATAR) of 65. Score of 30 in EAL (English as Alternate Language) for Victorian Certificate of Education (VCE), or equivalent
Australian Foundation Programme (e.g. Monash University Foundation Year)	Minimum score of 65%. (Average of 60% in Foundation English units – study must be completed not more than two years prior to commencing study at Swinburne)
International Baccalaureate (IB)	Evidence of IB Diploma Award. Minimum 6 subjects including minimum 4 in pre-requisite subjects. Minimum 24 points. Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or minimum of 5 in English B (Higher Level)

 

Programme Structure

Programme can be completed in 3 years + 12 weeks internship.

INTI International College Subang

Year 1

• Introduction to Media Studies
• Professional Communication Practice
• Principles of Advertising
• Fundamentals of Marketing
• Global Media Industries
• Innovation Cultures: Perspectives on Science and Technology
• Advertising Issues: Regulation, Ethics & Cultural Consideration
• Media Content Creation

Year 2

• Concept Development and Copywriting
• Digital Communities
• National Media in a Globalised World
• Marketing Research and Analytics
• Networked Selves
• Sports/Advertising/Media
• Media and Communication Project A
• Frontiers in Digital Marketing
• Business of Media

Year 3

• Advertising, Media Planning and Purchasing
• Advertising Management and Campaigns Project
• Marketing Insights
• Professional Practice: Client & Agency Management
• Media Analytics and Visualisation
• Media and Communication Project B
• Researching Social Media Publics
• Internship-Communication (12 weeks)
• Graduate Employability Module

MPU Subjects

• Design Thinking
• Community Service
• Corporate Social Responsibility / Bahasa Kebangsaan A*
• Ethnic Relations (Local students) / Communicating in
  Malay 2 (International students)
• Islamic & Asian Civilization (Local students) /
  Malaysian Studies 3 (International students)

 

Campus Intakes

Offered at INTI International College Subang.

INTI International College Subang

• March
• July

 

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