Bachelor of Mass Communication (Hons), in collaboration with THE UNIVERSITY OF HERTFORDSHIRE, UK – INTI

Students are taught to recognise the features and complexities of the media’s role in society in order to successfully communicate messages through critical thinking.

 

Entry Requirements

Entry Level	Entry Requirements
Foundation	Completion of Foundation Programme, Credit in English at SPM level
UEC	5Bs including English
STPM	Grade C in 2 subjects or CGPA 2.00, Credit in English at SPM level
A-Level	2 Grade Ds in 2 subjects or CGPA 2.00, Credit in English at SPM level
SACE	5 subjects with ATAR 55
NSW (HSC)	10 units with ATAR 55
Australian Year 12	4 or 5 passes with ATAR of 55
Australian Degree Transfer Program (ADTP)	Completion of ADTP
Matriculation/Pre-University	Completion of Matriculation/ Pre-University programme with a minimum CGPA of 2.0, Credit in English at SPM level
Diploma	Completion of Diploma in relevant fields with minimum CGPA of 2.0, Credit in English at SPM level
Others	Other equivalent qualifications as recognised by the government of Malaysia

 

Programme Structure

Programme can be completed in 3 Years.

Year 1

• Academic Writing
• Communication Technology
• Communication Theory
• General Elective Course
• Introduction to Mass Communication
• Introduction to Sociology
• Mass Media & Society
• Media Ethics
• Social Psychology
• Communicative Foreign Language

Year 2

• Communication Law
• Communication Research Methods
• Cross-Cultural Communication
• General Elective Course
• Introduction to Advertising
• Introduction to Broadcasting
• Introduction to Journalism
• Organisational Communication
• Principles of Public Relations

Year 3

• Final Year Project
• General Elective Course
• Internship
• Issues in Mass Communication
• Media Management
• Professional Development

Specialisation (Choose one)

Advertising

• Advertising Copywriting
• Creative Strategy Campaigns
• Integrated Marketing Communication

Journalism

• Feature Writing
• News Reporting
• Publication Design & Production

Public Relations

• Public Opinion
• Public Relations & Corporate Identity
• Public Relations Writing

Broadcasting

• Broadcasting Production
• Digital Video & Sound Technology
• TV Production Project

General elective** courses (Choose three)

• Consumer Behaviour
• E-Commerce Theory and Applications
• Desktop Publishing & Computer Graphics Editing
• Foundations of Business
• Foundations of Marketing
• Marketing Planning
• Organisational Behaviour
• Principles of Information Technology
• Web Design & Development with Multimedia

Communicative foreign languages (Choose one)

• French
• German
• Japanese
• Mandarin

MPU Subjects

• Bahasa Kebangsaan A*
• Community Service
• Design Thinking
• Corporate Social Responsibility
• Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
• Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

 

Campus Intakes

Offered at INTI International University.

INTI International University

• January
• May
• August

 

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