Bachelor of Business Analytics (Hons)

About The Programme

The Bachelor of Business Analytics (Hons) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.

Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem solving and decision making. This programme equips students with ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The programme is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Talent Gap

Malaysia

Data analyst is the top five emerging careers with a promising future in Malaysia (New Straits Times, April 2019).
21% growth in demand for a combination of skills encompassing Big Data, data analytics and web development (LinkedIn, 2019).

Worldwide

Nearly half (46%) of CIOs said they suffered from a skilled shortage in big data analytics. (KPMG CIO Survey 2019) More than 151,000 data scientist jobs going unfilled across the U.S (2018 LinkedIn Workforce Report)

Intakes

January, March & August

Duration

3 Years (full-time)

Career Prospects

Business analyst
Accounting analyst
Finance analyst
Information systems analyst
Marketing analyst
HR analyst
Customer service analyst
Sports analyst
Social media analyst
Business consultant

Programme Structure

Year 1

Principles of Financial Accounting
Introductory Economics
Principles and Practice of Management
English for Business
Business Statistics
Business Law
Principles of Business Finance
Principles of Marketing
Business Analytics and Information Technology

Year 2

Operations Management
Accounting Information Systems
Business Database Systems
Quantitative Methods for Business
Communication Skills
Enterprise Resources Planning
Human Resource Management
Business Data Mining

Electives (Choose 1)

Marketing Analytics
Human Resource Analytics

Year 3

Business Ethics and Social Responsibilities
Big Data Analytics and Visualisation in Business
Web and Social Media Analytics
Management Information Systems
Business Information Systems Development
Web Design and Development
Capstone Project
Strategic Management
Internship

Electives (Choose 1)

Accounting Analytics
Finance Analytics

Additional MOHE compulsory General Studies subjects

for International Student

Malay Language for Communication 2
Malaysian Studies 3
Community Service

Entry Requirements

STPM

Average C or CGPA 2.00 (minimum 2 Principals)

A-Level

Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

*Sunway Diploma

CAVG 50% or CGPA 2.0

* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Other Qualifications

Any other qualifications will be considered on a case-to-case basis

Specific Requirements

Credit in Mathematics at SPM or its equivalent

The International Preparatory Programme (IPP) is an intensive six-month preparatory programme. International students or candidates from certain countries that want to take Sunway University’s certain degree programmes (for eg programmes in partnership with Lancaster University), they will need to take and pass our online six-month International Preparatory Programme (IPP) to be eligible to enrol on a Sunway degree programme that also leads to a degree certificate awarded by Sunway’s partner institution.

Students are required to pass all the subjects with C and above to qualify for this.

English Language Requirements

IELTS or equivalent 6.0

TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)

MUET Band 4

SPM English B3 or B+

UEC English B4

O-Level English (1119) Credit

Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%

ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

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