This is the only degree in Malaysia to merge the best of both the branding and advertising fields. Designed for aspiring brand builders, the programme combines the strategic aspects of marketing with the creative aspects of advertising. If you are searching for a programme that equips you with the skills to plan and execute game-changing strategies, the flexibility to adapt to changing dynamics and the attitude to go the distance, you have found it.

• A unique degree offered only by UCSI in Malaysia
• Double major concentration on two most important areas of marketing
• 70% of the department staff are PhD holders

 

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Duration of Study

3 Years

 

Course Mode

Full-time

 

Course Location

Kuala Lumpur

 

Intakes

January, May and September

 

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About the program

The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

 

Assessments

The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

 

Career Prospect

Areas of graduate employment include:

• • Brand Executive
  • Brand Management
  • Product Management
  • Account Management
  • Channel Management
  • Channel Development
  • Advertising Executive
  • Advertising Manager
  • Event Planner
  • Event Manager
  • Campaign Development Executive
  • Media Executive
  • Media Planner
  • Academician
  • Entrepreneur

 

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Subjects Offered

 

Year 1

• Fundamentals of Marketing
• Business Information System
• Marketing in Practice
• Introduction to Branding
• Organisational Behaviour
• Microeconomics
• Statistics and its Application
• Fundamentals of Advertising
• Macroeconomics
• University Life (MPU-U2)
• Business Law – Malaysian Perspective (MPU-U3)
• Extracurricular Learning Experience 1 (MPU-U4)
• Co-operative Placement 1

Year 2

• Business Mathematics
• Relationship Marketing
• Elective 1 (Choose One)
• E-Marketing
• Visual Communication
• New Product Development
• Elective 2 (Choose One)
• Marketing Processes
• One-To-One Marketing
• Business Research Methods
• Design and Layout
• Social Media Marketing
• Customer Communication
• Extracurricular Learning Experience 2 (MPU-U4)
• Co-operative Placement 2

Year 3

• Strategic Advertising Management
• Elective 3 (Choose Two)
• Final Year Project A
• Final Year Project B
• Strategic Brand Management
• Service Marketing
• Marketing Promotion
• Retail Brand Management
• Advertising Media Planning
• Extracurricular Learning Experience 3 (MPU-U4)
• Co-operative Placement 3

 

 

 

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Entry Requirement

 

ACADEMIC REQUIREMENTS

 

ENGLISH LANGUAGE REQUIREMENTS

 

 

 

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