Pioneer About the Program
This specialised programme paves the way for a career in the media industry through three pathways which are film and television, journalism as well as marketing and communications. With an in-depth understanding of the field’s fast-changing dynamics, our students become trailblazers with impressive achievements. They have have set up their own digital media companies, are working with some of the largest public relations companies in the world and write for leading newspapers.
Duration of Study
Course Mode
Full-time
Course Location
Intakes
Career Prospect
- Broadcasting
- film
- media
- advertising
- public relations / corporate communications
- journalism
- event management
- photojournalism
- Journalist
- Advertising Project Manager/Executive
- Fashion Photographer
- Film Director
- TV Correspondent
- Linguist
- Publication Officer
- Writer
- Public Relations Specialists
- Diplomatic Service Officer
- Brand Management
- Editor
- Researchers
- Corporate Social Responsibility Officer
- Broadcast Manager
- Creative Director
- Newscaster
Subjects Offered
Year 1
- Introduction to Mass Communication
- Basic Photography
- Visual Communication
- Introduction to Public Speaking
- Introduction to Video Production
- Fundamentals of Management
- Writing For Mass Communication
- University Life (MPU-U2)
- Co-operative Placement 1
- Extra-curricular Learning Experience 1 (MPU – U4 )
Major Electives – Choose 3
- Introduction to Advertising
- Film Studies
- Introduction to Public Relations
- Introduction to Journalism
- Fundamentals of Marketing
MPU (Compulsory Subjects) – Applicable for Local Students
- Hubungan Etnik (MPU – U1)
- TITAS (MPU – U1)
- Bahasa Kebangsaan A
- Religions in Malaysia (MPU – U3)
MPU (Compulsory Subjects) – Applicable for International Students
- Malaysian Studies (MPU – U1)
- Bahasa Melayu Komunikasi 3 (MPU – U1)
- Religions in Malaysia (MPU – U3)
Year 2
Core Courses
- Creative Content Development
- Mass Communication Research 1
- Design & Thinking
- New Media Studies
- Co-operative Placement 2
- Extra-curricular Learning Experience 2 (MPU – U4)
Year 3
Core Courses
- Media, Law & Ethics
- Entrepreneurship
- Alternative Voices and Issues in Mass Communication
- Mass Communication Project
- Mass Communication Research 2
- Cooperative Placement 3
- Extracurricular Learning Experience 3 (MPU – U4)
Free Elective – Choose 3
- Video Editing
- New Media Production and Strategies
- Corporate Social Responsibility and Event Management
- Pop Culture
- Advertising Campaign
- Introduction to Psychology
- Organisational Behaviour
- Introduction to Political Science
- Critical Issues
- Future Directions, Future Casting
- Thinking and Being
Mass Communication Pathways – Choose One Pathway
Pathways – (to be taken in Year 2 and Year 3)
Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Film Production
- Film Appreciation
- Documentary Production
- Directing and Aesthetics
- Scriptwriting
- TV Production (CAPSTONE COURSE)
Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Photojournalism
- Editing
- Feature Writing
- New Media Journalism
- Broadcast Journalism
- Media Publishing for Print and New Media (CAPSTONE COURSE)
Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Creative Copywriting
- Marketing Strategies
- Brand Communication
- Consumer Behavior
- Media Planning & Management
- Integrated Marketing Communication Campaign (CAPSTONE COURSE)
Entry Requirement
ACADEMIC REQUIREMENTS
STPM/A – Level
Minimum CGPA of 2.0
UEC
A minimum of 5Bs in 5 subjects including English, Students with score A2 below for English subject will need to take Basic English and English Foundation subject.
International Baccalaureate
Minimum score of 26/42 for six subjects (A Minimum of Grade 4 for credit transfer – Year 1)
National Matriculation
Minimum CGPA of 2.0
Australia Year 12
Minimum mark of 60%
Canadian Pre-U
Minimum mark of 60%
UCSI Foundation in Arts
Completed (minimum CGPA 2.0/4.0)
Diploma or equivalent
Completed (minimum CGPA 2.0/4.0)
Diploma in Media & Communication or equivalent
Completed (minimum CGPA 2.0/4.0)
Diploma in Psychology
Completed (minimum CGPA 2.0/4.0)
English requirement has been changed to min entry requirement that is IELTS 5.0 and TOEFL 500 (programme standard page 25)
For international students:
In the event that the English Language Requirements are not met, student may be offered a “Conditional Offer” with the condition English competency is met through university’s English module.
ENGLISH LANGUAGE REQUIREMENTS
IELTS
Band 5.0
Cambridge English Qualifications and Tests
154
TOEFL IBT
42
Pearson Test of English
47
MUET
Band 3
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