Program Description

The BA (Hons) Marketing Management is ideal for students who want to use your creativity and influence strategy and you’re keen to impact the digital era as a marketing manager. This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing.

SEGi’s marketing subjects are ranked highest in London overall (Complete University Guide 2019).

 

---

Duration of Study

3 Years

 

Course Mode

Full-time

 

Course Location

Kuala Lumpur

 

Intakes

 

---

Career Prospect

As graduates from the marketing field, you can contribute your expertise in: sales management, advertising, consulting and marketing research and branding consultant.

 

---

Subjects Offered

 

Year 1

Personal & Professional Development 1 – The Marketer
Principles and Practice of Marketing
Multichannel Marketing
Financial Aspect of Marketing
Public Relations: From Concepts to Practice
Bahasa Melayu Komunikasi 2 (International students)
Tamadun Islam & Tamadun Asia (Local students)
Malaysia Society 5.0

 

Year 2

Customer Insight & Research
Personal & Professional Development 2
Integrated Marketing Communications Management
Global Marketing Management
Marketing Management
Malaysian Studies 3 (International students)
Hubungan Etnik (Local students)
Design Thinking / Bahasa Kebangsaan A*

 

Year 3

Dissertation
Direct, Interactive & Digital Marketing
Business & Marketing Strategy
Social Media Analytics
Contemporary Issues in Marketing
Social Marketing
Community Engagement

 

---

Entry Requirement

 

ACADEMIC REQUIREMENTS

 

[button href=”https://edu.pioneer4ss.com/wp-content/uploads/2022/07/SEGI-fee-.pdf” title=”” target=”self” shape=”solidify” size=”x3″ txcolor=”#ffffff” color=”#e84533″ fullwidth=”false”]Tuition fees[/button]