BA (HONS) FASHION DESIGN WITH MARKETING

The BA (Hons) Fashion Design with Marketing is designed to prepare graduates to meet the global fashion market demands in strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute.


 

Duration of Study

3 Years

 

Course Mode

Full-time

 

Course Location

Kuala Lumpur

 

Intakes

January, May and September

 


Career Prospect

The graduates are equipped and ready for the industry in the areas of:

  • Pattern Cutters
  • Fashion Buyers
  • Pattern Graders
  • Specialist Cutters
  • Fashion Designers
  • Fashion Entrepreneurs
  • Fashion Merchandisers
  • Bespoke / Production Tailors
  • Apparel / Garment Production Managers

 


 

Subjects Offered

 

Year 1

  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1

Year 2

  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 – Production and Realisation
  • Industry Brief 1 – Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 – Production and Realisation
  • Industry Brief 2 – Research and Design Presentation
  • Sculpting with Fabric
  • Religions in Malaysia (MPU –U3)
  • Co-operative Placement 2

 

Year 3

  • Industrial Design and Manufacture
  • Final Major Project – Research, Idea Development and Rationale
  • Men’s Wear – Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production – Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project – Portfolio and Dissertation
  • Final Major Project – Realisation and Manufacture
  • Co-operative Placement 3

 

General Courses (MPU) are compulsory for all students

For Malaysian students:

  1. Appreciation of Ethics and Civilisations
  2. Philosophy and Contemporary Issues

For foreign students:

  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3

 

Entry Requirement

 

ACADEMIC REQUIREMENTS

STPM / A-Level

Minimum 2 principals

UEC

Minimum 5 credits

National Matriculation

In the related field

International Baccalaureate (IB)

A minimum score of 26/42 credits from 6 subjects

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum Average 60%

UCSI Foundation

Minimum CGPA 2.0

Diploma

Minimum CGPA 2.0 or Candidates who obtained a CGPA between 2.00 and 2.50 may be admitted subject to internal assessment process

 

 

ENGLISH LANGUAGE REQUIREMENTS

Cambridge Certificate in Advanced English (CAE)

180

IELTS

Band 5.0

Cambridge Certificate of Proficiency in English (CPE)

180

TOEFL IBT

40

TOEFL PBT

500

Pearson Test of English

42

MUET

Band 3

 

 

 

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