Program Description

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.

Understanding the basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The BA (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

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Duration of Study

3 Years

 

Course Mode

Full-time

 

Course Location

Subang Jaya, Penang

 

Intakes

 

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Career Prospect

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.

 

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Subjects Offered

 

Year 1

Essential Study and Employment Skills
Introduction to Marketing
Introduction to Human Resource Management and Talent Development
Introduction to Accounting and Finance
Introduction to Managing and Leading People
Introduction to Business Operations and Services
Business Economics
Business Management
English 1

 

Year 2

Personal and Professional Development
Quality Management for Organisational Excellence
Business Ethics, Responsibility and Sustainability
Digital Marketing
Marketing Management and Metrics
Integrated Marketing Communications
English 2
Malaysian Studies 3 (International students)
Hubungan Etnik (Local students)
Bahasa Melayu Komunikasi 2 (International students)
Tamadun Islam & Tamadun Asia (Local students)
Statistics for Managers
Managing Information System
Malaysia Society 5.0

 

Year 3

Developing the Reflexive Practitioner
Strategic Marketing
Psychology of Consumers in a Digital Age
Critical and Emerging Themes in Marketing
Branding and Reputation Management
Marketing Research in Practice
English 3
Design Thinking / Bahasa Kebangsaan A*
Community Engagement
Entrepreneurship
Business Placement (Internship)

 

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Entry Requirement

 

ACADEMIC REQUIREMENTS

 

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