Pioneer 
3+0 B.A. (Hons) in Fashion Management and Communication
in Collaboration with Sheffield Hallam University, UK – INTI
This curriculum gives students the strategic and creative abilities they need for a successful career in fashion management and communication, including as research, CAD, marketing communications, styling and image modification, trend forecast, and campaign development. Through creative thinking, critical interpretation, and analysis, this programme encourages the creation of unique fashion management and communication strategies.
Entry Requirements
| Entry Level | Entry Requirements |
| STPM | Pass with at least Grade C in 2 subjects |
| UEC | Pass with at least Grade B in 5 subjects |
| A-Level | Pass with at least Grade E in 2 subjects |
| Matriculation / Foundation | From recognised institution and pass with minimum CGPA 2.00 |
| Diploma | Pass from recognised institution with minimum CGPA 2.00 |
| Others | Equivalent qualifications recognised by the Malaysian Government and pass Art subject in SPM or pass Art Test / Portfolio Assessment for those who do not have Art subject |
Programme Structure
Programme can be completed in 3 Years (Inclusive of internship).
Year 1
The first year of the programme introduces the broad range of issues related to the fundamentals of fashion management and communication, fashion products and visual communication. Students will get to explore diverse and innovative ways of approaching fashion management, marketing and communication problems and develop strategic and creative capabilities in different ways.
Subjects include:
- Business of Fashion 1
- Fashion Photography
- Fashion Communication 1
- Fashion Marketing & Management
Electives:
- Visual Merchandising / Fashion Illustration
Year 2
During the second year, projects are designed to develop managerial and analytical skills in addition to building on themes explored in Year 1, helping to prepare students for the working industry.
Subjects include:
- Business of Fashion 2
- Fashion Communication & Emerging Media
Year 3
The final year concentrates on research and practice to extend and consolidate students’ professional skills, knowledge and understanding through the final year modules.
Students will develop a body of original work that demonstrates an advanced level of engagement with their chosen area of specialism.
Subjects include:
- Professional Practice
- Final Fashion Project Part 1
- Industry Work Placement
- Final Fashion Project Part 2
Industry Attachment (compulsory)
MPU subjects
- Bahasa Kebangsaan A*
- Community Service
- Design Thinking
- Islamic & Asian Civilisation (Local Students) / Malaysian Studies 3 (International Students)
- Corporate Social Responsibility
- Ethnic Relations (Local Students) / Communicating in Malay 2 (International Students)
Campus Intakes
Offered at INTI International College Subang.
INTI International College Subang
- April
- August
