International Business Context

Semester 1 (mandatory)

Explores the nature of a firm’s response to the challenges of internationalization by examining the strategic basis, method, and direction of international strategies. Examines both multi- and micro-nationals and utilizes conventional strategic tools to study international strategies.

Competitive Strategy

Semester 1 (mandatory)

Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.

Marketing

Semester 1 (mandatory)

Looking at the role of marketing and its application in an international business context highlights the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.

Business Economics

Semester 2 (mandatory)

Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.

Research Philosophy and Practice

Semester 2 (mandatory)

Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

International Marketing

Semester 2 (mandatory)

This course develops a deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalization and international structures on marketing strategies and also exploring the growing ethical dimensions of marketing approaches.

*Information correct at time of publication and may be subject to change