Pioneer 
يتطلب التسويق القدرة على التوفيق بين تصور السوق وخطط العمل القابلة للتحقيق وهذا يجذب عمومًا الأفراد المبدعين والمتحمسين الذين يحرصون على تحقيق النتائج بأساليب فريدة. سيوفر هذا البرنامج فهماً شاملاً لوظائف التسويق في المؤسسة والأعمال ككل ، وسوف يكون الخريجون قد طوروا عقلًا تحليليًا واستراتيجيًا قويًا بالإضافة إلى إتقان المهارات الأساسية في الإبداع والتحليل النقدي وحل المشكلات والتواصل.
مدة الدراسة
3 سنة
وضع الدراسه
Full-time
الحرم الجامعي
Kuala Lumpur
المواعيد
يناير ومايو وسبتمبر
نبذة عن البرنامج
الحد الأدنى لمدة الدراسة لإكمال برنامج الدرجة هذا تسعة (9) فصول دراسية. تعتمد هذه المدة على عدد الوحدات التي يتم إجراؤها في كل فصل دراسي وما إذا كان الطلاب يجتازون الوحدات.
الآفاق المهنية
- Marketing Manager
- Corporate Branding Consultant
- Business Development Manager
- Sales Manager
- Retail Manager
- Advertising & Promotion Manager
- Consultant
- Public Relations Consultant
المواد الدراسية
Year 1
- Fundamentals of Marketing
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Marketing in Practice
- Organisational Behaviour
- Business Information System
- Business Communication
- Macroeconomics
- Business Law
- University Life (MPU-U2)
- Business Law – Malaysian Perspective (MPU-U3)
- Extracurricular Activity 1 (MPU-U4)
- Co-Operative Placement 1
Year 2
- One to One Marketing
- Business Research Methods
- Relationship Marketing
- E-Marketing
- Marketing Processes
- Statistics and Its Application
- Entrepreneurship
- Managing People
- Management Ethics
- Customer Communication
- Business Modelling and Spreadsheet
- Business Mathematics
- Internet in Practice
- Extracurricular Activity 2 (MPU-U4)
- Co-Operative Placement 2
Year 3
- Marketing Research Project A
- Strategic Marketing
- Services Marketing
- Retail Marketing
- Current Issues in Marketing
- Marketing Research Project B
- International Business
- Marketing Promotion
- Strategic Management
- Strategic Information Systems Management
- Extracurricular Activity 3 (MPU-U4)
- Co-Operative Placement 3
For Malaysian students:
- Appreciation of Ethics and Civilisations
- Philosophy and Contemporary Issues
For foreign students:
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
Entry Requirement
ACADEMIC REQUIREMENTS
UCSI Foundation year
Minimum CGPA of 2.50, and a credit in Mathematics at SPM level
STPM
Pass, with a minimum C+ grades (CGPA 2.33) in any two subjects, and a credit in Mathematics at SPM level
A-Level
Minimum 2 D grades
UEC
Minimum 5 credits (B6) including Mathematics and a Pass in English
National Matriculation
Minimum CGPA of 2.50, and a credit in Mathematics at SPM level
International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
AUSMAT/HSC/ SACE/TEE/WACE
Minimum average of 60% in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Diploma (business-related)
Minimum CGPA 2.50
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
ENGLISH LANGUAGE REQUIREMENTS
TOEFL IBT
46
Pearson Test of English
51
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