Pioneer 
هذه هي الدرجة الوحيدة في ماليزيا التي تدمج أفضل ما في مجالي العلامات التجارية والإعلان. يجمع البرنامج المصمم لبناة العلامات التجارية الطموحين بين الجوانب الإستراتيجية للتسويق والجوانب الإبداعية للإعلان. إذا كنت تبحث عن برنامج يزودك بالمهارات اللازمة لتخطيط وتنفيذ استراتيجيات تغيير اللعبة ، والمرونة للتكيف مع الديناميكيات المتغيرة والموقف الذي يجب عليك القيام به ، فقد وجدت ذلك.
درجة فريدة تقدمها UCSI فقط في ماليزيا
ضعف التركيز الرئيسي على اثنين من أهم مجالات التسويق
70٪ من موظفي القسم هم من حملة الدكتوراه
مدة الدراسة
3 سنة
وضع الدراسه
Full-time
الحرم الجامعي
Kuala Lumpur
المواعيد
يناير ومايو وسبتمبر
نبذة عن البرنامج
الحد الأدنى لمدة الدراسة لإكمال برنامج الدرجة هذا تسعة (9) فصول دراسية. تعتمد هذه المدة على عدد الوحدات التي يتم إجراؤها في كل فصل دراسي وما إذا كان الطلاب يجتازون الوحدات.
الآفاق المهنية
Brand Executive
Brand Management
Product Management
Account Management
Channel Management
Channel Development
Advertising Executive
Advertising Manager
Event Planner
Event Manager
Campaign Development Executive
Media Executive
Media Planner
Academician
Entrepreneur
المواد الدراسية
Year 1
-
- Fundamentals of Marketing
- Business Information System
- Marketing in Practice
- Introduction to Branding
- Organisational Behaviour
- Microeconomics
- Statistics and its Application
- Fundamentals of Advertising
- Macroeconomics
- University Life (MPU-U2)
- Business Law – Malaysian Perspective (MPU-U3)
- Extracurricular Learning Experience 1 (MPU-U4)
- Co-operative Placement 1
Year 2
- Business Mathematics
- Relationship Marketing
- Elective 1 (Choose One)
- E-Marketing
- Visual Communication
- New Product Development
- Elective 2 (Choose One)
- Marketing Processes
- One-To-One Marketing
- Business Research Methods
- Design and Layout
- Social Media Marketing
- Customer Communication
- Extracurricular Learning Experience 2 (MPU-U4)
- Co-operative Placement 2
Year 3
- Strategic Advertising Management
- Elective 3 (Choose Two)
- Final Year Project A
- Final Year Project B
- Strategic Brand Management
- Service Marketing
- Marketing Promotion
- Retail Brand Management
- Advertising Media Planning
- Extracurricular Learning Experience 3 (MPU-U4)
- Co-operative Placement 3
Elective * [any one (1) module]:
- Managing People
- Entrepreneurship
Elective I * [any one (1) module]:
- Business Modelling with Spreadsheet
- Management Ethics
Elective II * [any two(2) modules]
- Current Issues in Marketing
- International Business
- Strategic Marketing
- Distribution Channel Strategy
For Malaysian students:
- Appreciation of Ethics and Civilisations
- Philosophy and Contemporary Issues
For foreign students:
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
Entry Requirement
ACADEMIC REQUIREMENTS
UCSI Foundation year
Minimum CGPA of 2.50, and a credit in Mathematics at SPM level
STPM
Pass, with a minimum C+ grades (CGPA 2.33) in any two subjects, and a credit in Mathematics at SPM level
A-Level
Minimum 2 D grades
UEC
Minimum 5 credits (B6) including Mathematics and a Pass in English
National Matriculation
Minimum CGPA of 2.50, and a credit in Mathematics at SPM level
International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
AUSMAT/HSC/ SACE/TEE/WACE
Minimum average of 60% in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Diploma (business-related)
Minimum CGPA 2.50
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
ENGLISH LANGUAGE REQUIREMENTS
TOEFL IBT
46
Pearson Test of English
51
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