بكالوريوس (مع مرتبة الشرف) في التواصل الجماعي

عن البرنامج

يمهد هذا البرنامج المتخصص الطريق لمهنة في صناعة الإعلام من خلال ثلاثة مسارات هي السينما والتلفزيون والصحافة وكذلك التسويق والاتصالات. من خلال الفهم العميق لديناميكيات المجال سريع التغير ، يصبح طلابنا روادًا بإنجازات مبهرة. لقد أقاموا شركات وسائط رقمية خاصة بهم ، ويعملون مع بعض أكبر شركات العلاقات العامة في العالم ويكتبون في الصحف الرائدة.


 

مدة الدراسة

3 سنوات

 

وضع الدراسه

Full-time

 

الحرم الجامعي

Kuala Lumpur

 

المواعيد

يناير ومايو وسبتمبر

 


الآفاق المهنية

  1. Broadcasting
  2.  film
  3. media
  4. advertising
  5. public relations / corporate communications
  6.  journalism
  7. event management
  8. photojournalism
  9. Journalist
  10. Advertising Project Manager/Executive
  11. Fashion Photographer
  12. Film Director
  13. TV Correspondent
  14. Linguist
  15. Publication Officer
  16. Writer
  17. Public Relations Specialists
  18. Diplomatic Service Officer
  19. Brand Management
  20. Editor
  21. Researchers
  22. Corporate Social Responsibility Officer
  23. Broadcast Manager
  24. Creative Director
  25. Newscaster

المواد الدراسية

 

Year 1

  • Introduction to Mass Communication
  • Basic Photography
  • Visual Communication
  • Introduction to Public Speaking
  • Introduction to Video Production
  • Fundamentals of Management
  • Writing For Mass Communication
  • University Life (MPU-U2)
  • Co-operative Placement 1
  • Extra-curricular Learning Experience 1 (MPU – U4 )​

 

Major Electives – Choose 3

  • Introduction to Advertising
  • Film Studies
  • Introduction to Public Relations
  • Introduction to Journalism
  • Fundamentals of Marketing​

 

MPU (Compulsory Subjects) – Applicable for Local Students

  • Hubungan Etnik (MPU – U1)
  • TITAS (MPU – U1)
  • Bahasa Kebangsaan A
  • Religions in Malaysia (MPU – U3)

 

MPU (Compulsory Subjects) – Applicable for International Students

  • Malaysian Studies (MPU – U1)
  • Bahasa Melayu Komunikasi 3 (MPU – U1)
  • Religions in Malaysia (MPU – U3)

 

Year 2

Core Courses

  • Creative Content Development
  • Mass Communication Research 1
  • Design & Thinking
  • New Media Studies
  • Co-operative Placement 2
  • Extra-curricular Learning Experience 2 (MPU – U4)

 

Year 3

Core Courses

  • ​Media, Law & Ethics
  • Entrepreneurship
  • Alternative Voices and Issues in Mass Communication
  • Mass Communication Project
  • Mass Communication Research 2
  • Cooperative Placement 3
  • Extracurricular Learning Experience 3 (MPU – U4)​

 

Free Elective – Choose 3

  • Video Editing
  • New Media Production and Strategies
  • Corporate Social Responsibility and Event Management
  • Pop Culture
  • Advertising Campaign
  • Introduction to Psychology
  • Organisational Behaviour
  • Introduction to Political Science
  • Critical Issues
  • Future Directions, Future Casting
  • Thinking and Being

 

Mass Communication Pathways – Choose One Pathway

Pathways – (to be taken in Year 2 and Year 3)

Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

  • Film Production
  • Film Appreciation
  • Documentary Production
  • Directing and Aesthetics
  • Scriptwriting
  • TV Production (CAPSTONE COURSE)

Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

  • Photojournalism
  • Editing
  • Feature Writing
  • New Media Journalism
  • Broadcast Journalism
  • Media Publishing for Print and New Media (CAPSTONE COURSE)

Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

  • Creative Copywriting
  • Marketing Strategies
  • Brand Communication
  • Consumer Behavior
  • Media Planning & Management
  • Integrated Marketing Communication Campaign (CAPSTONE COURSE)

متطلبات الدخول

 

ACADEMIC REQUIREMENTS

STPM/A – Level

Minimum CGPA of 2.0

UEC

A minimum of 5Bs in 5 subjects including English, Students with score A2 below for English subject will need to take Basic English and English Foundation subject.

International Baccalaureate

Minimum score of 26/42 for six subjects (A Minimum of Grade 4 for credit transfer – Year 1)

National Matriculation

Minimum CGPA of 2.0

Australia Year 12

Minimum mark of 60%

Canadian Pre-U

Minimum mark of 60%

UCSI Foundation in Arts

Completed (minimum CGPA 2.0/4.0)

Diploma or equivalent

Completed (minimum CGPA 2.0/4.0)

Diploma in Media & Communication or equivalent

Completed (minimum CGPA 2.0/4.0)

Diploma in Psychology

Completed (minimum CGPA 2.0/4.0)

English requirement has been changed to min entry requirement that is IELTS 5.0 and TOEFL 500 (programme standard page 25)

For international students:

In the event that the English Language Requirements are not met, student may be offered a “Conditional Offer” with the condition English competency is met through university’s English module.

 

ENGLISH LANGUAGE REQUIREMENTS

154
IELTS

Band 5.0

Cambridge English Qualifications and Tests

154

TOEFL IBT

42

Pearson Test of English

47

MUET

Band 3

 

[button href=”https://edu.pioneer4ss.com/wp-content/uploads/2022/01/UCSI-Fee.pdf” title=”” target=”self” shape=”solidify” size=”x3″ txcolor=”#ffffff” color=”#e84533″ fullwidth=”false”]الرسوم الدراسية[/button]
No tags found

اترك تعليقاً

لن يتم نشر عنوان بريدك الإلكتروني. الحقول الإلزامية مشار إليها بـ *

Sign now for offers and keep yourself informed!