Program Description

Mass Communication is a discipline that focuses on various means used to relay information through the mass media to large segments of the population simultaneously. The most common media to relay such information would be newspapers, magazines, radio, television, and film.

This program prepares students with the skills, techniques, and theoretical knowledge to strategically craft solutions for business challenges. Students in this program will be exposed to hands-on training with state-of-the-art equipment and industry-relevant software to fully immerse in both the creative and managerial aspects of the mass communications industry.

 

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Duration of Study

3 Years

 

Course Mode

Full-time

 

Course Location

Kota Damansara

 

Intakes

 

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Career Prospect

Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.

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Subjects Offered

 

Year 1

Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media

Year 2

Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing

 

Year 3

Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training

Advertising Elective

Advertising Copywriting & Digital Publishing
Advertising Strategies & Planning
Internet Advertising & Management

Public Relations Elective

Media Relations and Publicity
Media Relations and Media Writing
Strategies and Practices in Public Relations

Broadcasting Elective

Documentary Feature Production
Managing Television Programs and Production
TV and Online Broadcast Journalism

Matapelajaran Umum (MPU)

Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
TITAS/BMK 2
Personal Health Management

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Entry Requirement

 

ACADEMIC REQUIREMENTS

 

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