A degree for today’s media world.

This specialist course addresses the growing demand for graduates with new and diverse skills in communication, and a critical understanding of how the internet and digital media influences our lives.

You’ll build the skills needed to research and analyse the political, social, economic and cultural implications of digital technologies and industries, as well as the ability to design and manage the use of digital technologies to solve social problems.

When you graduate, you’ll be prepared for professional environments where the production and distribution of digital media content are integral to the workplace.

Duration

3 years

Intakes

February, July and October

Course Structure

The course develops through three themes:

• A core digital media studies component provides you with a firm grasp of digital communication practice and research. You’ll learn about the workings of social media platforms, how to construct and analyse digital objects such as memes, and how to design and execute a digital media research project.
• A component that provides a broader grounding in communication and media studies will teach you the key concepts and developments in media studies. This ensures that you’ll graduate with knowledge of how pre-digital and digital media systems are distinct from one another.
• A professional practice component allows you to apply your knowledge of media systems to real-world situations calling for teamwork, policy design and advanced oral communication skills. You’ll also gain valuable work experience by applying for an internship through our extensive network of industry partners.

You’ll complete 24 units (144 credit points) that are divided into the following streams:

• Eight units (48 credit points) in digital media studies
• Four units (24 credit points) in fundamentals of communications and media studies
• Four professional practice units (24 credit points)
• Eight elective units (48 credit points) – Eight elective units that can be taken from the School of Arts and Social Sciences, or another School on campus.

Career Paths

This course equips you with a skill set and knowledge that is future-oriented and adaptable to a wide range of industries, including heavy industries, media industries, service industries, as well as those involving fast-moving consumer goods.

You’ll gain a blend of organisational, technical, communication and research skills that are especially suited to senior positions in the following areas:

• public relations
• corporate communications
• marketing and advertising
• policy development
• human relations and management
• research
• editing and writing.

Entry Requirements